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Boots’ holiday homonym fail
The Health and beauty retailer launches its summer marketing with a sweet story of a vacation situation involving one word with two meanings.
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Credits
powered by
- Agency VML/London
- Production Company MindsEye
- Director Andrew Gaynord
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Credits
powered by
- Agency VML/London
- Production Company MindsEye
- Director Andrew Gaynord
- Ad Agency The Pharm/London
- Ad Agency Hogarth Worldwide/London
- Executive Producer Charlie Phillips
- Editing Shift Post
- Post Producer Kirsty Oldfield
- Editor Saam Hodivala
- Post Production/Color/Sound Gramercy Park Studios
- Post Producer Alex Plantin
- Colorist Matt Hare
- Sound Designer Zak Kurtha
- Music/Music Licensing Eclectic
- Music Writer/Composer Colin Smith
- Music Writer/Composer Simon Elms
- Production Services LS Productions
- Production Services Producer Linsey Romano
- Creative Partner Sarah Bamford
- Creative Director Rachel Morris
- Art Director Sarsha Drakeford
- Copywriter Charlie Hallam
- Executive Producer Susie Innes
- Producer Ancika Mester
- Assistant Producer Lucie Tull
- Producer Hera King
- DP Kasper Wind Nielsen
Show full credits
Credits powered by
Credits
powered by
- Agency VML/London
- Production Company MindsEye
- Director Andrew Gaynord
- Ad Agency The Pharm/London
- Ad Agency Hogarth Worldwide/London
- Executive Producer Charlie Phillips
- Editing Shift Post
- Post Producer Kirsty Oldfield
- Editor Saam Hodivala
- Post Production/Color/Sound Gramercy Park Studios
- Post Producer Alex Plantin
- Colorist Matt Hare
- Sound Designer Zak Kurtha
- Music/Music Licensing Eclectic
- Music Writer/Composer Colin Smith
- Music Writer/Composer Simon Elms
- Production Services LS Productions
- Production Services Producer Linsey Romano
- Creative Partner Sarah Bamford
- Creative Director Rachel Morris
- Art Director Sarsha Drakeford
- Copywriter Charlie Hallam
- Executive Producer Susie Innes
- Producer Ancika Mester
- Assistant Producer Lucie Tull
- Producer Hera King
- DP Kasper Wind Nielsen
Part of the 'Saving Summer' campaign created by VML/The Pharm for Boots, this charming film follows a case of confusion over the brand name and the popular sturdy footwear used for climbing.
Beautifully cast and wittily scripted, the spot Take a Hike was directed by Andrew Gaynord, through Mind's Eye, and sees a couple refuse to make a mountain out of a molehill when their totes adorbs little cherub has mistakenly packed toiletries instead of tough boots for their holiday hike.
