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Progressive – Weather

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Since making his first appearance in Group Session in 2017, Progressive's Dr. Rick has continued to teach new homeowners how to avoid falling into the parent trap. 

Ans so, everyone's favourite 'parenta-life' coach is back with two new spots for the insurance company as he continues trying to stop people making the same mistakes their parents make.

Created by Arnold Worldwide, the long-time agency collaborators with the brand, and directed by Martin Granger through Moxie Pictures, the two 30-spots, Hosting and Weather, highlight the reality of navigating social norms with some timely summer advice, like what not to do when hosting a backyard BBQ. 

The Hosting spot [below] showcases a couple having their first party and all of the 'parentamorphosis' pitfalls [when young people buy their first home and adopt the behaviors of their parents] that come with it. Weather [above], meanwhile, sees Dr. Rick shows one of the most relatable parental behaviours; being weather obsessed. 

Progressive – Hosting

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