Air Canada's Olympic dream
A new campaign from the Canadian airline celebrates the determination of people starting a new life, and of those aiming for glory at this summer's Olympic games in Paris.
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Credits
powered by
- Agency FCB/Toronto
- Production Company Scouts Honour
- Director Kevin Foley
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Credits
powered by
- Agency FCB/Toronto
- Production Company Scouts Honour
- Director Kevin Foley
- Ad Agency FCB/Montreal
- Executive Producer Simon Dragland
- Editing Nimiopere Film Editorial
- Executive Post Producer Paula Hicks
- Executive Post Producer Jenna Edwards
- Editor Graham Chisholm
- Color Alter Ego Post/Canada
- Executive Color Producer Jane Garrah
- Colorist Wade Odlum
- Online/VFX Tantrum Studio
- VFX Producer Rebecca MacKillop
- VFX Creative Director/Online Artist Dominik Bochenski
- Music/Sound Design Pivot Audio
- Sound Producer Neil Devlin
- Sound Executive Creative Director Guy Amitai
- Audio Post Cult Nation
- Production Services Moonlighting
- Chief Creative Officer Nancy Crimi-Lamanna
- Executive Creative Director Jeremiah McNama
- Associate Creative Director Sally Fung
- Associate Creative Director Sara Radovanovich
- VP Content Lead Ravi Singh
- Senior Producer Franca Piacente
- VP Creative Sylvain Dufresne
- Associate Creative Director Alexandra-Julie Poirier
- Copywriter Nicolas Baudry
- Copywriter Pierre-Luc Loranger
- Producer Anick Rozon
- DP Christopher Lew
- CG Lead Dominik Wojtarowicz
- Sound Designer Sarah Neumann
- Music Producer/Sound Engineer Tanguy Meunier
- Audio Producer Melissa Hassing
- Sound Engineer Rene-Pierre T Guerin
- Composer Fleur Han
- Composer Sam Avant
Credits
powered by
- Agency FCB/Toronto
- Production Company Scouts Honour
- Director Kevin Foley
- Ad Agency FCB/Montreal
- Executive Producer Simon Dragland
- Editing Nimiopere Film Editorial
- Executive Post Producer Paula Hicks
- Executive Post Producer Jenna Edwards
- Editor Graham Chisholm
- Color Alter Ego Post/Canada
- Executive Color Producer Jane Garrah
- Colorist Wade Odlum
- Online/VFX Tantrum Studio
- VFX Producer Rebecca MacKillop
- VFX Creative Director/Online Artist Dominik Bochenski
- Music/Sound Design Pivot Audio
- Sound Producer Neil Devlin
- Sound Executive Creative Director Guy Amitai
- Audio Post Cult Nation
- Production Services Moonlighting
- Chief Creative Officer Nancy Crimi-Lamanna
- Executive Creative Director Jeremiah McNama
- Associate Creative Director Sally Fung
- Associate Creative Director Sara Radovanovich
- VP Content Lead Ravi Singh
- Senior Producer Franca Piacente
- VP Creative Sylvain Dufresne
- Associate Creative Director Alexandra-Julie Poirier
- Copywriter Nicolas Baudry
- Copywriter Pierre-Luc Loranger
- Producer Anick Rozon
- DP Christopher Lew
- CG Lead Dominik Wojtarowicz
- Sound Designer Sarah Neumann
- Music Producer/Sound Engineer Tanguy Meunier
- Audio Producer Melissa Hassing
- Sound Engineer Rene-Pierre T Guerin
- Composer Fleur Han
- Composer Sam Avant
This new campaign from Air Canada is a celebration of how one Canadian dream can inspire another, as we witness one couple moving to start and new life in Canada, and another story which focusses on a young girl training for the Olympic Games.
Called Ticket to Dream, and jointly created by FCB Toronto and FCB Montreal, the two-and-a-half-minute film is a duel narrative which follows a couple's journey from Jamaica to Canada and a girl's intense regime as she aims to be one of Canada's Olympic athletes.
The film is directed by Kevin Foley through Scout's Honour and captures the beauty resilience in both stories as they overcome obstacles to realise their dreams. The two narratives run in parallel before coming together to reveal an unexpected twist, capturing how one Canadian dream can make another.
“Starting over in a new country requires hard work, determination and strength — the very same qualities needed to become an Olympian or Paralympian,” said Jeremiah McNama, Executive Creative Director at FCB Toronto. “Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”
