Müller Light's healthy habits

Müller Light's new campaign is a humorous one that aims to break norms of the category by exaggerating the feeling of transformation when you make that one healthy choice, no matter how small.

Called Get the Good Going, the 30-second film, created by VCCP London and directed by Rosie May Bird Smith through Biscuit Filmworks, features an unlikely champion of health who, after eating a Müller Light, demonstrates the knock-on effect that swapping to a healthier snack can bring.

"In a category still filled with guilt-inducing messaging and unrealistic representations of people, we were keen to do something different," said Colin McKean, Creative Director at VCCP. “So we based Müller Light's new campaign on a simple, honest insight - when you eat something healthier, you feel good, which makes it more likely the next thing you do will be healthier too. And, rather than featuring the usual unattainable model-type in a glamorous/sporty location, our TVC features the magnificent Brian, getting his good going in a charity shop.”