Müller Light's healthy habits
Unlikely health-conscious hero, Brian, stars in this new campaign for the yoghurt and dessert brand as his choice of snack has a transformative effect.
Credits
powered by- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Rosie May Bird Smith
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Rosie May Bird Smith
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Producer Adam Oyejobi
- Design/Artwork Girl&Bear (In-House at VCCP/London)
- Post Production/Color Absolute Post
- Post Producer Yasmin Tilly
- Colorist Juliette Wileman
- Audio Post Jungle Studios
- Sound Engineer Ben Leeves
- Music Twelve Decibels
- Creative Director Colin McKean
- Creative Director Emma Houlston
- Senior Creative Sophia Johnson
- Senior Creative Sophie Szilady
- Creative Dan Ahern
- Creative Josh Clarke
- Creative
- Creative Daisy Elsden
- Producer Rosie Good
- Creative Producer Katy Dale
- Senior Designer Ruggero Gualdesi
- Senior Designer Bruno Rovarotto
- Production Designer Sarah Jenneson
- DP Benedict Spence
- Editor Beth Roberts
![](https://d17mj1ha1c2g57.cloudfront.net/v1/IgNJ-0o9Eh-6lA83544mj1PRpAQ/1024x576%23/80/shotsmag/production/clips/e8c19681-3bbc-4e73-a05a-a0bb6f3feee7/1721296599026.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Rosie May Bird Smith
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Producer Adam Oyejobi
- Design/Artwork Girl&Bear (In-House at VCCP/London)
- Post Production/Color Absolute Post
- Post Producer Yasmin Tilly
- Colorist Juliette Wileman
- Audio Post Jungle Studios
- Sound Engineer Ben Leeves
- Music Twelve Decibels
- Creative Director Colin McKean
- Creative Director Emma Houlston
- Senior Creative Sophia Johnson
- Senior Creative Sophie Szilady
- Creative Dan Ahern
- Creative Josh Clarke
- Creative
- Creative Daisy Elsden
- Producer Rosie Good
- Creative Producer Katy Dale
- Senior Designer Ruggero Gualdesi
- Senior Designer Bruno Rovarotto
- Production Designer Sarah Jenneson
- DP Benedict Spence
- Editor Beth Roberts
Müller Light's new campaign is a humorous one that aims to break norms of the category by exaggerating the feeling of transformation when you make that one healthy choice, no matter how small.
Called Get the Good Going, the 30-second film, created by VCCP London and directed by Rosie May Bird Smith through Biscuit Filmworks, features an unlikely champion of health who, after eating a Müller Light, demonstrates the knock-on effect that swapping to a healthier snack can bring.
"In a category still filled with guilt-inducing messaging and unrealistic representations of people, we were keen to do something different," said Colin McKean, Creative Director at VCCP. “So we based Müller Light's new campaign on a simple, honest insight - when you eat something healthier, you feel good, which makes it more likely the next thing you do will be healthier too. And, rather than featuring the usual unattainable model-type in a glamorous/sporty location, our TVC features the magnificent Brian, getting his good going in a charity shop.”