Preparation is key in new SKODA spot
To shine the light on ŠKODA's innovative approach to the automotive world Rosapark has created this new campaign focussing on the ŠKODA key, which can store the settings of each driver.
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Credits
powered by
- Agency Rosapark/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
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Credits
powered by
- Agency Rosapark/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Post Production Firm
- Sound PH Schmooze
- Executive Producer/Partner Pierre Rambaldi
- Creative Director Gilles Fichteberg
- Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
Credits
powered by
- Agency Rosapark/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Post Production Firm
- Sound PH Schmooze
- Executive Producer/Partner Pierre Rambaldi
- Creative Director Gilles Fichteberg
- Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
The new film features the story of two cops, Will and Chuck, who are tasked with apprehending suspects in a blue van, but are hampered by car issues.
"As a challenger brand, we must always go a step further in entertainment to get noticed," said Gilles Fichteberg, Co-Founder and Creative Director of Rosapark. "With this film, we propel viewers into a cinematographic genre that they know and love, we create a bond with enduring characters, positioning ŠKODA in an ever more positive dynamic.
The spot was directed by Jean-Baptiste Saurel through Big Productions.
