Pay UK asks, is it curtains for curtains?

Homing in on the story of a young man who really should be parting from his middle parting, this amusing spot, directed by Martin Granger through Moxie Pictures, looks at things people once loved but have stuck with for perhaps a tad too long – from mullets and ‘curtains’ haircuts, to 80s power suits and double denim. 

The integrated campaign, 'Maybe it’s time to switch', suggests that brand loyalty among current account holders is sometimes driven by behavioural inertia and promotes its easy switching service with the messaging that just because it’s old doesn’t mean it’s gold.