A speedy mum and thanatosic lizard showcase iPhone's latest features

Grandious brand commercials and showstopping visual feasts are all well and good, but there's something to be said for the simple feature demonstrations showcased in this pair of spots for Apple.

Spotlighting the 'Action Mode' and 'message delete' functions of the devices, the pair of spots see a desperate mother forgo social spacing to capture her kid's dramatic dash and a forlorn man drum up the courage to tell a friend of his pet's untimely demise...

Witty, well-shot and to-the-point, this simple yet successful campaign from Biscuit's Andreas Nilsson does a cracking job of showing off what Apple does best.