Party Land gives non-meat a beat
In a trio of witty, metal-fuelled spots for meat-free food company Wholly Veggie, some hungry folk get their consumption commented upon through music.
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Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company The Goondocks
- Director A Cody Osborne
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Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company The Goondocks
- Director A Cody Osborne
- Sound Barking Owl
- Owner/Executive Producer A Cody Osborne
- Owner/Editor/Executive Producer Pratik Panda
- Owner/Executive Producer Nick E Finn
- DP Jeff Holman
- Art Veronica Xiana
- Editor Brendan Hogan / (Editor)
- Editor Jonathan Baum
- Colorist Elias Nousiopoulos
- Creative Director/Partner/Co-Founder Kelly Bayett
- Executive Producer Ashley Benton
- Senior Sound Designer Stuart St Vincent Welch
- Chief Creative Officer/Founder Matt Heath
- Copywriter Tyler Archibald
- Creative Director Natalia Fredericks
- Creative Director Matt Rogers
- Executive Producer Kristin Childers
- Managing Partner Andy Silva
Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company The Goondocks
- Director A Cody Osborne
- Sound Barking Owl
- Owner/Executive Producer A Cody Osborne
- Owner/Editor/Executive Producer Pratik Panda
- Owner/Executive Producer Nick E Finn
- DP Jeff Holman
- Art Veronica Xiana
- Editor Brendan Hogan / (Editor)
- Editor Jonathan Baum
- Colorist Elias Nousiopoulos
- Creative Director/Partner/Co-Founder Kelly Bayett
- Executive Producer Ashley Benton
- Senior Sound Designer Stuart St Vincent Welch
- Chief Creative Officer/Founder Matt Heath
- Copywriter Tyler Archibald
- Creative Director Natalia Fredericks
- Creative Director Matt Rogers
- Executive Producer Kristin Childers
- Managing Partner Andy Silva
Is there anything more punk rock than *checks notes* eating vegetables? Well according to this chucklesome campaign for Wholly Veggie, there isn't.
Comprising of a trio of spots - Couple, Midnight Snacker, and Mom and Dad - the brilliantly upfront work from Party Land presents situations where people are cajoled, deceived and straight-up temped to eat 'healthily', all the while narrated through a faux-metal track composed and performed by the agency's creatives Matt Heath (cofounder/CCO) and Matt Rogers (CD).
With some brilliantly funny lyrics, an endline that is both cheeky and catchy, and superb comedy direction and timing from The Goondocks' Cody Osborne, this off-kilter, barnstorming concept presents its product in an honest and hilarious manner. Ha ha, I just liked vegetables (advertising).
Wholly Veggie – Mom and Dad
Wholly Veggie – Midnight Snacker
