What the most creative advertising idea you’ve seen recently? 

Probably the Damien Hirst AR project and the Wild Detectives prank. I’m just hoping for a reboot of Panda Cheese, in isolation. 

What website(s) do you use most regularly? 

Nowness and Colossal, just to peruse what’s going on in the art world. News I can only take in small doses these days. It’s escape I’m drawn to.


What’s the most recent piece of tech that you’ve bought? 

An Apple TV. Figured if I’m going full quarantine I need to watch everything.

What product could you not live without? 

My laptop. And a toaster. 


What’s the best film you’ve seen over the last year? 

Probably a tie, Taika Waititi’s JoJo Rabbit or Rian Johnson’s Knives Out.

What film do you think everyone should have seen? 

Who’s Afraid of Virginia Woolf? Because Richard Burton and Elizabeth Taylor [below]. Two sticks of dynamite. 


What’s your preferred social media platform? 

I never got on the Twitter train, I check it from time to time, I only have Instagram

What’s your favourite TV show? 

Just finished Ozark. I love seeing Jason Bateman [below, with co-star Laura Linney ]in a darker role, alien to most of what he’s done in the past. Coupled with the fact that he’s directing and EP’ing it. Impressive. 


What’s your favourite podcast? 



What show/exhibition has most inspired you recently? 

Since we’re on home arrest, Tate online.

What’s the most significant change you’ve witnessed in the industry since you started working in it? 

The fact that, in this moment, I’m directing a project in the UK over the camera in my phone. It’s pretty outrageous. Bigger picture, obviously the shift from network and theatres to streaming. It’s a couch potato’s wet dream. 


If there was one thing you could change about the advertising industry, what would it be? 

Stop banners. 

Who or what has most influenced your career?

Travel. I grew up on planes, visiting my father, and it never really stopped. So, seeing what I saw, experiencing what I was able to, just that constant diversity certainly shaped my perspective on everything. Past that, probably getting my first still camera at four years old. I just kept shooting. 


Tell us one thing about yourself that most people won’t know. 

In college I once converted a four bedroom house into an ‘agricultural’ growing centre. The days of Top Ramen and Captain Crunch mercifully came to an end.