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What’s the best music video you’ve seen recently and why?

Director Aube Perrie's recent output has been great. 

We both loved his RM - LOST! video. Technically well done but also a lot of silliness and fun.

RM – LOST!

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What’s the first music video you remember being impressed by?

Vikesh: It’s not a music video but I remember listening to Adam F - Circles as a young teen. I'd never heard music like that before and it blew my mind. 

As for an actual video, probably Jamiroquai - Virtual Insanity directed by Jonathan Glazer, or even 2Pac ft. Dr. Dre - California Love directed by Hype Williams.

Timothy: Björk - All Is Full Of Love directed by Chris Cunningham.

And what’s your all-time favourite music video?

Vikesh: Flying Lotus - Until The Quiet Comes, directed by Kahlil Joseph and Flying Lotus ft Kendrick Lamar - Never Catch Me, directed by Hiro Murai.

Timothy: Bit of an obvious pick, but maybe UNKLE - Rabbit In Your Headlights directed by Jonathan Glazer. I love a lot of music videos from that era, to be honest. I had the Director’s Label DVDs when I was a teenager so anything by Glazer, Jonze, Gondry, Cunningham, and Romanek gets me all nostalgic and excited.

What other directors/artists do you look to for inspiration?

Vikesh: I find inspiration in a broad spectrum of directors, working across both the short and long-form worlds,  a long list that includes filmmakers like Pantera, Camille Summers-Valli, Diana Kunst, Young Replicant, Hiro Murai, Andrei Tarkovsky, Steve McQueen, Denis Villeneuve, among many others. For me, the most important reminder is to stay receptive to the world around me, and to find influence not only in major current events but also in the subtle, everyday moments that shape life.

Timothy: All the director’s we’ve mentioned earlier, of course. Jane Schoenbrun and Lynne Ramsay are a couple more that come to mind. I recently got hold of a beautiful book called Yesterday, Come Closer by Ibrahem Hasan. And Pio Abad’s To Those Sitting in Darkness, which is shortlisted for this year’s Turner Prize, I thought was quite moving. I also just saw Mike Kelley’s retrospective at Tate which was great. A few other names whose work I love, Richard Mosse, Trent Parke, Pia Paulina Guilmoth, Joseph Rushmore.

What are you listening to at the moment?

Vikesh: Leon Vynehall - Shellac and Danit - Cuatro Viento.

Timothy: Slint - Spiderland has been on rotation since I was fifteen.

London Grammar – House

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What’s your favourite bit of tech, whether for professional or personal use?

Is Google Docs considered tech? Bit of a boring answer, but it definitely is the most useful for us. It’s how we collaborate and communicate our ideas without having to be side by side all the time.

What artist(s) would you most like to work with and why?

Sampha, Obongjayar, Fontaines DC, and Yves Tumor to name a few of our current faves. But to be honest we really just want to work with anyone who is creative and exciting and wants to collaborate on something new and out of the box.

Kasabian – Call

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How do you feel the promo industry has changed since you started in it?

We started during a weird time, in between lockdowns, while the industry was very quiet. Even in that short period, we’ve noticed a definite shift, budgets seem to be tightening, and there’s much more focus on short-form content for platforms like Instagram and TikTok. Beyond that, it’s tough to pinpoint exactly what else has changed over the past couple of years, but it’s definitely exciting to be making stuff now as the industry has slowly woken up again.

Where do you see the music video industry being in five years’ time?

It seems like many artists are rethinking how they want to represent themselves, and music videos might not be the most effective way for them to connect with audiences today. It’s unclear what this shift means for the future of the music video industry, but in the next five years, we might see a move away from traditional music videos in favour of smaller-budget content tailored for social media.

That said, there will always be artists for whom music videos remain essential to their identity. So, even if fewer music videos are made overall, those that do get produced could be more exciting, impactful, and creative, and ideally supported by bigger budgets.

Tell us one thing about yourself that most people won’t know…

Tim grew up in suburban Melbourne and Vikesh has a Bioveterinary Sciences degree.

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