Oakley's One Love
In a remake of the Bob Marley classic, co-written by athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira, the brand celebrates sport and its ability to enlighten and uplift.
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Credits
powered by
- Agency AKQA/Paris
- Production Company Division/Paris
- Director Valentin Petit
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Credits
powered by
- Agency AKQA/Paris
- Production Company Division/Paris
- Director Valentin Petit
- Creative Director Clement Vidal
- Production Director Quentin Bernard
- Post Production Machine Molle
- Sound Design Chut on vous ecoute
- Producer Amandine Winter
- Executive Producer Jules De Chateleux
- Producer Theo Gall
- DP Shawn Kim
- Editor Maxime Caro
- Colourist Arthur Paux
- Chief Creative Officer Peter Lund
- Creative Director Mads Rasmussen
- Senior Copywriter Harriet McGregor
- Senior Copywriter Barne Heimbucher
- Copywriter Divya Bala
- Motion Designer Yann Moszynski
- Motion Designer Lucas Perret
Credits
powered by
- Agency AKQA/Paris
- Production Company Division/Paris
- Director Valentin Petit
- Creative Director Clement Vidal
- Production Director Quentin Bernard
- Post Production Machine Molle
- Sound Design Chut on vous ecoute
- Producer Amandine Winter
- Executive Producer Jules De Chateleux
- Producer Theo Gall
- DP Shawn Kim
- Editor Maxime Caro
- Colourist Arthur Paux
- Chief Creative Officer Peter Lund
- Creative Director Mads Rasmussen
- Senior Copywriter Harriet McGregor
- Senior Copywriter Barne Heimbucher
- Copywriter Divya Bala
- Motion Designer Yann Moszynski
- Motion Designer Lucas Perret
Taking the Bob Marley classic One Love as a base and forming a message of optimism and celebration of sport is Oakley's new commercial.
Featuring 'Team Oakley' athletes - Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira - the ad's visuals not only show off people at the peak of their performance, but also intimate at what brought them to that stage.
Key to the campaign's success is agency AKQA's ingenious idea to have the athletes themselves contribute to the lyrics, giving the track's facelift a personal feel and a genuine sense of purpose.
Creative director Clement Vidal said: “Lately, our love of sport has been challenged more than ever before, being unable to practice, compete and follow. When diving into the athletes’ stories, we witness the strength of their love of sport - and what it can endure. The rewrite of the iconic song One Love seeks to amplify these stories and voices, through an uplifting anthem; An homage to the love of sport to inspire the next generation of athletes and beyond.”
