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Giving the gift of 'No!'
The new campaign for the only retail store in Sweden allowed to sell alcohol, Systembolaget, is a story of what happens when you say 'no' to teenagers.
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Social Club/Stockholm
- Director Jesper Ericstam
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Social Club/Stockholm
- Director Jesper Ericstam
- Music Swiss
- Producer Magnus Theorin
- Producer Henrik Lagercrantz
- Line Producer Elin Jonsson
- DP Henrik Stenberg
- Editor Marcus Kryler
- Sound Designer Martin Dahl
- Art Director Kalle dos Santos
- Creative Stefan Gustafsson
- Producer Goran Lagerberg
- Producer John Hichens
Show full credits
Credits powered by
Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Social Club/Stockholm
- Director Jesper Ericstam
- Music Swiss
- Producer Magnus Theorin
- Producer Henrik Lagercrantz
- Line Producer Elin Jonsson
- DP Henrik Stenberg
- Editor Marcus Kryler
- Sound Designer Martin Dahl
- Art Director Kalle dos Santos
- Creative Stefan Gustafsson
- Producer Goran Lagerberg
- Producer John Hichens
Famously sulky at the best of times, the teenage human semi-adult is never happy when told 'no'.
This new spot, created by NORD DDB Stockholm and directed by Jesper Ericstam through Social Club, plays on that fact as we witness a series of extremely miffed teens reacting to their parents telling them that, no, they can't have any booze.
