Nursery rhyme crimes
Thinkbox, the marketing body for TV advertising, launches a fun campaign telling the story of a lawyer who fights for the rights of storybook folk.
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Credits
powered by
- Agency Mother/London
- Production Company BLINKINK
- Director Jonny & Will
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Credits
powered by
- Agency Mother/London
- Production Company BLINKINK
- Director Jonny & Will
- Editing tenthree
- Post Production/VFX/Sound No.8
- Executive Producer Josef Byrne
- DP Will Bex
- Art Director Joe Withers
- Illustration Helen Castelow
- Producer Rachel Goodger
- Editor Nick Armstrong
- Colorist Alex Gregory
- VFX Supervisor Jim Allen
- Senior Producer Glen Percival
- Sound Engineer/Sound Designer Sam Robson
- Music Supervisor Will Harper
- Music Supervisor Tristan Williams
Credits
powered by
- Agency Mother/London
- Production Company BLINKINK
- Director Jonny & Will
- Editing tenthree
- Post Production/VFX/Sound No.8
- Executive Producer Josef Byrne
- DP Will Bex
- Art Director Joe Withers
- Illustration Helen Castelow
- Producer Rachel Goodger
- Editor Nick Armstrong
- Colorist Alex Gregory
- VFX Supervisor Jim Allen
- Senior Producer Glen Percival
- Sound Engineer/Sound Designer Sam Robson
- Music Supervisor Will Harper
- Music Supervisor Tristan Williams
Created by Mother London and directed by Jonny & Will through BLINKINK, the spot packs a PUNch with witty wordplay – think Incy Wincy spider being rinsed and a moon jumping cow getting too high
Titled Happily Ever After, the ad tells the story of Michael Goose, a devoted lawyer, who finds a TV ad campaign greatly boosts his business, which deals exclusively with nursery rhyme-related injustices such as Mrs Dumpty’s lawsuit for gross eggligence.
James Lucking, Creative at Mother commented: “The hardest part of working on this campaign was being brought face-to-face with the startling amount of injustice, malpractice and negligence which is so abundant in the world of nursery rhymes. We simply knew we had to do something about it. Fortunately, Thinkbox believe in ideas and care about the craft to tell this story. And Blinkink are the perfect partners to deliver on something this bonkers.”
