No Walkers no game

Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a new integrated campaign.

Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own right, for this new campaign. Part of Walkers’ No Walkers, No Game brand platform it will launch in the build up to the UEFA Champions League Final between Dortmund and Real Madrid.

Walkers – No Walkers, No Game

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Agency VCCP/London
Production Company Girl&Bear (In-House at VCCP/London)
Director Andrew Lane

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Credits

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Agency VCCP/London
Production Company Girl&Bear (In-House at VCCP/London)
Director Andrew Lane
Production Co. Washington Square Films
Edit Company tenthree
Post Company Absolute Post
Post Company Girl&Bear (In-House at VCCP/London)
Sound Design Grand Central Recording Studios (GCRS)

Music Licensing Theodore Music
Executive Creative Director Mark Orbine
Senior Creative Matt Allen
Senior Creative Luke Ashton
Producer Helen Brownlie
Associate Creative Producer Rebecca Hunnybun
Executive Producer Olly Calverly
Senior Designer Rob Churcher

Designer Carl Sherry
Design Director Gilles Bestley
Executive Producer Han West
Producer Selena Cunningham
Casting Director Anna McAuley
Production Designer Zoe Klinck
DP Hamish Anderson
Editor Quinn Williams

Post Producer Maddie Godsill
Colorist Matt Turner
Sound Designer Munzie Thind
Music Licensing David Bass / (Music Supervisor)
Talent Thierry Henry
Talent David Beckham

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At the heart of the ad campaign is a stunt where genuine football super fans were recruited via social media for what they believed was a documentary for Walkers’ parent company, PepsiCo. The twist comes when hungry football legend Thierry Henry pops by to ask for his favourite Walkers crisps - one lucky family who helped him out got an extra surprise when they were invited to watch the UEFA Champions League with Henry and football icon David Beckham.

Wayne Newton, Senior Marketing Director at Walkers, said: “This was genuinely great fun and a testament to a fantastic collaboration. At Walkers, we love nothing better than to bring a smile to the Nation and we hope this new campaign will do just that. Seeing the reactions of real people meeting Henry and Beckham was absolutely priceless. We hope as people see other elements of the campaign we’ll bring many more memorable experiences, after all: ‘No Walkers, No Game’”.

The campaign will run across TV, BVOD, Digital, Social, Print and D/OOH from 24th May until 16th July.