Discover the extraordinary with FAGE

FAGE's FA-yeh! UK campaign, creatively led by Motel and produced by Topcut Modiano, turns everyday moments into deliciously extraordinary yogurt adventures.

Director/DoP Kosta Glusica brings a dynamic vision to the screen, capturing the rich, creamy texture and versatility of FAGE yogurt, a culinary chameleon that's as good in recipes as it is straight from the container.

The campaign's narrative revolves around the joy of discovery. From a protein-packed breakfast jump-starting a family's day, to a thrilling spin class fuelled by FAGE, each scene illustrates the product’s role in a healthy, energetic lifestyle.

FAGE – FA-yeh!

Credits

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Agency Motel
Production Company TopCut Modiano
Director Kosta Glusica

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Credits

powered by

Agency Motel
Production Company TopCut Modiano
Director Kosta Glusica
DP Kosta Glusica

Credits powered by

"Why 'FA-yeh'?" you might ask. It's the sound of delight, the cheer of satisfaction with every bite, a call to enjoy the yogurt as it's meant to be. It's not just a name; it's an exclamation of joy. This campaign aims to not just advertise a product, but to invoke an emotion, a reminder of the joy in the everyday.

It's an invitation: Join the movement. Say it right, savor it right: FA-yeh!