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Director Anastasja Black has directed a spot called Hadergeist for the brand Haderlump.

Black says: "It all started with a coffee with my beloved DoP Greta Conte. We were talking about what was still missing from our portfolios and how we could tick a few more boxes while doing something meaningful, something we could stand behind 110%.

A few years earlier I’d helped the brand Haderlump shoot one of their fashion shows, and from day one I was a big fan of their aesthetic, that perfect mix of underground techno and chic. So when Conte and I started thinking about a new piece, they immediately came to mind. I began putting together a treatment, the ideas started to form, but as we all know, an idea is only as strong as the people who can bring it to life.

That’s when the first stars aligned. I’d set up a meeting with Isa Waschke from Soup Film, someone I’ve known and respected from the beginning of my career. I’ve always felt that the Soup team are genuinely passionate about making work that matters, and Waschke in particular has this ability to champion young talent. Luckily she loved the concept. A few messages later we had a WhatsApp group, and suddenly it was real. Production had officially begun and things were getting exciting.

Next came the question of what we actually needed. A horse. A falcon. Strong locations. Models. Simple in theory. In reality… not so much. Soup, and especially Minou – who has genuinely become my favourite producer ever (Really! Love that girl!!)"

Haderlump – Hadergeist

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"We began scouting locations with the simple idea of finding a meadow. Easy enough? Not when you need something visually unique, and also near Berlin. The first day was honestly disappointing. That night we regrouped and threw more ideas onto the table. Greta’s husband, who works at Tony Petersen, shared a location with us that was absolutely mind-blowing, a surreal structure made entirely of stairs in the middle of nowhere. I also found an old car park that instantly felt right. When we scouted both, it became obvious that the meadow idea wasn’t good enough anymore. The whole concept needed to level up. And it did.

But then there were the animals. We had gone to see the horse the day before and as a horse girl at heart, riding since I was three, I was excited. But the moment I touched it, I felt how nervous it was. It was young, inexperienced, not a film horse by any means. Shooting with it in a meadow might have worked, but bringing it onto a car yard set with lights and crew? I wasn’t confident. And the choice was taken out of my hands anyway when the owner called to pull out. Just like that, we had no horse.

Meanwhile, casting was proving equally fun. I tried the usual Instagram callout and got nowhere. But it did lead to a silver lining: the amazing casting director Albina Maks saw it and offered to help. She sent over a list of incredible people and I picked two: Sebit, who ended up in the final film, and another model who…. simply wouldn’t reply. One day passed, then another, then four. Nothing. And honestly, my gut had already told me she wasn’t right. Sometimes the situation itself gives you the signal. I looked again, found Maja’s profile and immediately knew she’d be better. Luckily she was available and excited to join.

Three days before the shoot, though, we still had no horse. Because we financed everything ourselves, we couldn’t afford to bring one on in the usual way. We were relying on the kindness of people’ heart. And thanks to Minou and the Soup Film team, kindness came through. On the shoot day a beautiful black horse arrived at the car yard, and I swear, in my 27 years of riding I’ve never seen such a calm horse. If we’d kept the original one, it would have been a disaster.

Everything ended up aligning on this project. Every little seeming “fail” actually pushed the film toward a better outcome. It turned into one of the most rewarding experiences I’ve had. Working with so many passionate, generous, talented people made me genuinely proud to be part of this industry.
It also proved something bigger to me: trusting the process really does make the work better. Even the messy parts. Even the setbacks. Maybe especially those. And that’s something worth remembering in every part of life."

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