No MTN too high
This collective call to action hopes to unite Africa against the spread of Covid-19.
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Credits
powered by
- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films
- Director Zee Ntuli
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Credits
powered by
- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films
- Director Zee Ntuli
- Director Slim
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Post Production Mushroom Media
- Audio Post Audio Militia
- Chief Creative Officer Peter Khoury
- Creative Director/Copywriter Jeff Tyser
- Creative Director/Art Director Nicola Taylor
- Designer Sacha Traest
- Producer Rachel Andreotti
- Producer Liz Dahl
- DP Zenn Van Zyl
- Editor Anthony Lee Martin
- Music Procurement Marc Algranti
Credits
powered by
- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films
- Director Zee Ntuli
- Director Slim
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Post Production Mushroom Media
- Audio Post Audio Militia
- Chief Creative Officer Peter Khoury
- Creative Director/Copywriter Jeff Tyser
- Creative Director/Art Director Nicola Taylor
- Designer Sacha Traest
- Producer Rachel Andreotti
- Producer Liz Dahl
- DP Zenn Van Zyl
- Editor Anthony Lee Martin
- Music Procurement Marc Algranti
While North America and many parts of Europe have seen Covid-19 restrictions lifted as vaccination numbers rise, many parts of Africa are hitting a deadly third, or even fourth, wave.
As the daily frustrations pile on, the urge to get lazy with covid precautions rises. A child throwing a tantrum, forgetting your mask as you head to the store, or even just trying to eat outside...none of it is easy. TBWA\Hunt Lascaris’s latest campaign One More Push for leading emerging market mobile operator MTN Group has launched in 16 countries across Africa and the Middle East. It was created in partnership with the African Union and the Africa Centres for Disease Control (Africa CDC).
With a film set to a cover of Don’t Stop, originally by Fleetwood Mac, arranged by Daniel Eppel and produced by Marc Algranti, the campaign reminds people that they are closer than ever to taking back control. Slim and Zee Ntuli of Darling Films directed.
