Nivis champions peak performance

Titled The Mountain Doesn't Care, this icily cool spot for Nivis was directed by Geoff Castillo, through La Casa Productions, and matches outstanding cinematography from Graham Barbour with an unusual, lyrical narration describing a mountain's POV. 

Basically, the snowy elevation finds humans irrelevant, it "doesn't care where you went to school, if the air is too thin, if god exists, or who is president," which is just as well. It is generally a badass that could be your nemesis.

The film was shot in the El Colorado mountains of Chile and features world-class skiers testing out the brand's high-performing outerwear. 

Castillo commented: “Our challenge was to match the extreme work/play attitude of Nivis’ customers with a product that was designed to keep up with them on the slopes. In a category that has leaned toward streetwear and after-ski parties, our message is a reminder that Mother Nature is absolutely ambivalent about your aspirations or your desire for a good time on the mountain. By showing how harsh and indifferent conditions can be on the mountain with “the mountain doesn’t care,” we are positioning Nivis as the brand who cares immensely down to the last detail.”