New York Festival’s road to success

Celebrating revolutionaries of the past who have quite literally put their name on the map, this jazzy number, executed by BCW for the New York Festival, encourages creatives worldwide to put their work in front of the advertising festival’s jury. 

The campaign, which includes six print ads and a video, nods to the street signs that immortalise musicians Miles Davis, Joey Ramone, the Beastie Boys, acting legend Katherine Hepburn, and comedic icons George Carlin and Gilda Radner; all of whom were groundbreakers in their fields and became household names in New York – and around the world – having reached the pinnacle of creativity.

"BCW’s compelling video issues a daring challenge, calling on entrants to showcase their most innovative and groundbreaking creative work, setting the stage to make a name for themselves and carve their own path to in the world of advertising,” said Scott Rose, President of the New York Festivals Advertising Awards Competitions.