Flora’s udderly reasonable suggestion
The food brand’s delightfully idiosyncratic new spot taps into bovine wisdom to support the case for plant-based butter.
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Credits
powered by
- Agency Pablo/London
- Production Company Pablito
- Director Craig Ainsley
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Credits
powered by
- Agency Pablo/London
- Production Company Pablito
- Director Craig Ainsley
- Editor Stitch
- VFX Untold Studios
- Animatronics Animated Extras/London
- Sound Studio String and Tins
- Music Company Leland Music
- Colorist Julien Alary
- DP Matt Taylor / (Director/Animator)
- Composer Philip Sheppard
- Editor Max Windows
- Sound Design, Mix and On-Set Music Supervisor Lawrence Kendrick
- Colour Producer Eli Mari Sandal
- VFX Shoot Supervisor George Rockliffe
- Executive Creative Director Dan Watts
- Creative Director Oli Beale
- Producer Greg Mills
- 2D Lead / Online Supervisor Pete Hughes
- Color Assistant Malin Imerslund
- Sound Designer Kaspar Broyd
- Audio Producer Laura-Leigh Smith
- Production Designer Byron Broadbent
- Creative Director Charlie Gee
- Producer Karen Whitehouse
- Executive Producer Tom Igglesden
- Producer Jordan Malonga
- Producer Jack Robinson
Credits
powered by
- Agency Pablo/London
- Production Company Pablito
- Director Craig Ainsley
- Editor Stitch
- VFX Untold Studios
- Animatronics Animated Extras/London
- Sound Studio String and Tins
- Music Company Leland Music
- Colorist Julien Alary
- DP Matt Taylor / (Director/Animator)
- Composer Philip Sheppard
- Editor Max Windows
- Sound Design, Mix and On-Set Music Supervisor Lawrence Kendrick
- Colour Producer Eli Mari Sandal
- VFX Shoot Supervisor George Rockliffe
- Executive Creative Director Dan Watts
- Creative Director Oli Beale
- Producer Greg Mills
- 2D Lead / Online Supervisor Pete Hughes
- Color Assistant Malin Imerslund
- Sound Designer Kaspar Broyd
- Audio Producer Laura-Leigh Smith
- Production Designer Byron Broadbent
- Creative Director Charlie Gee
- Producer Karen Whitehouse
- Executive Producer Tom Igglesden
- Producer Jordan Malonga
- Producer Jack Robinson
Created for Flora, by London agency Pablo, this new global campaign is the latest iteration in the brand’s 'Skip The Cow' platform.
Directed by Craig Ainsley, through Pablito, the ad poses the question “is udder butter a bit weird?”, asking a cow if they agree that feeding diary cattle masses of plant matter so that they can produce an enzyme designed for baby cows isn't just a little bit crazy.
The film's quirky style perfectly fits the aim of challenging the normality of dairy farming and is enhanced by an elegantly simple script, the casting of a fully functional animatronic cow named Susan and a cellist who creates just the right note of oddness with his classy, eccentric mooo-sic.
Kudos to String and Tins for excellent sound, including an atmospheric cow snort.
