New life helps promote new elections in this European Parliament film

Creative agency & Co. and award-winning director, Frédéric Planchon aim to increase voter engagement in the European Elections, by documenting real-life births across Europe.

The campaign is a message of hope in an increasingly uncertain world. Today’s challenges, says the campaingn, can’t be solved individually or even on a national level, but if Europe stands together it’s possible to lead the way. And the more people that vote, the stronger European democracy becomes.

The campaign is orchestrated around a three-minute hero-film for digital and social media. In the film, Planchon documents the intense beauty of new Europeans coming into this world. 

“We witness the nervous last hours of pregnancies, going into labour, and finally the actual birth of these children that will inherit our decisions in the upcoming elections," says Planchon. "We see the love and hope that meets the newborns. All the people who participated and let us into their lives at these crucial moments were absolutely fantastic. It’s been an honour and a privilege to make this film.”