Naishuller exerts Control over Heartache in two new promos

As Biting Elbows' front man as well as the videos' director, Naishuller felt the promos for the two songs were inseparable stories. Having finished the script for Control's video at the same time as finishing the recording of the song Heartache, the decision was made to create the companion film which demonstrates how hurt can lead to manipulation and vice versa.

Each [video] deals with love and passion but from opposite perspectives, the victim's and the bully’s.

“I finished recording Heartache the night I wrote the script for Control," says Naishuller, "and it became apparent how these two tracks, while being hugely different in tone and sound, were sister songs. Each deal with love and passion but from opposite perspectives, the victim's and the bully’s. So, it made perfect sense to shoot two videos to complement each other.” 

The films were shot over the course of five days in Moscow. “We shot ‘Heartache’ in about 10 hours in an old mansion, which we decorated to look like two very different clubs. Whereas the shoot for ‘Control’ lasted four days,” says Naishuller.

Cut in amongst the two narratives, Naishuller and Biting Elbows play the club stage, with real fans sought from Instagram to fill the pulsing crowd scenes. “We were so overwhelmed with the amount of people who showed up as a result of the Instagram call that we had to separate two hundred of them evenly between the two videos!” Naishuller says.