MoonPie's out of this world ad campaign

MoonPie – Alien Acquisition

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Agency Tombras Group/New York

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Credits

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Agency Tombras Group/New York

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It is surely most advertisers' dream to discover and enter an entirely new demographic, but most would probably not think of looking 'off-world' for the prospect.

Taking the findings of July 26th's congressional hearing on the existence of UAPs – unidentified anomalous phenomena – MoonPie and agency Tombras immediately sensed a business opportunity: If aliens are here, living among us, then perhaps they could become the newest growth sector for the brand.

As detailed in the joyously odd film, Alien Acquisition, the brand enlisted key UAP experts - retired US Navy Chief Sean Cahill, alien linguistics expert Daniel Oberhaus, and UAP researcher Holly Wood - to help them learn about, target, and speak directly to our extraterrestrial planet-mates through a global outdoor campaign exclusively for non-human entities, in a language only aliens can understand.

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“The July hearings made one thing clear: non-human biologics are on Earth,” comments Cahill. “We don’t know much more about what that means, but it’s a fair question to ask: if we have non-human biologics, are there living non-humans among us? If there’s even a chance of that, communicating with them should be a top priority because it means taking one step closer to answering the ultimate question. Are we alone, or are we part of something much larger?”

Dooley Tombras, President of Tombras, said: “Wouldn't it be awesome for MoonPie to go down in history as the brand that makes the first confirmed contact with non-humans? And then captures the market. The fact that we’re even having this conversation is astounding.”

At the end of the entertaining film, viewers are directed to a website, moonpiealienacquisition.com, which provides a call to action: The first non-human to prove that they’re an alien has the chance to become MoonPie’s “Alien-fluencer.”