Cosmote's emotive connection
Ogilvy Athens's unashamedly soppy spot draws comparisons between human and technological connections.
)
Credits
powered by
- Agency Ogilvy/Athens
- Production Company Foss Productions
- Director Alejandro Toledo
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Ogilvy/Athens
- Production Company Foss Productions
- Director Alejandro Toledo
- Chief Creative Officer Panos Sambrakos
- Creative Director Katerina Androuli
- Executive Creative Director Ageliki Kornelatou
- Executive Producer Michael Alexakis
- Associate Producer Olympia Kappou
Credits
powered by
- Agency Ogilvy/Athens
- Production Company Foss Productions
- Director Alejandro Toledo
- Chief Creative Officer Panos Sambrakos
- Creative Director Katerina Androuli
- Executive Creative Director Ageliki Kornelatou
- Executive Producer Michael Alexakis
- Associate Producer Olympia Kappou
Taking a decent enough concept - equating human relationships with digital connectivity - and running with it, Ogilvy Athens's goes all in on the festive sweetness to prove its point.
Filled with a series of scenarios in which people relate to one another, Human Connection wears its heart on its sleeve; conjuring up tearjerking encounters like reunions and romances to playfully relate product to purpose.
Captured with charm by Foss Productions' Alejandro Toledo, and managing to be inventive with its interpretations of everyday tech woes, this unashamedly saccharine Christmas spot nonetheless managed to connect.
