Asgard's Wrath tears through LA
BBDO and Meta's campaign for the groundbreaking VR game sees lines blurred between reality and fiction.
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Credits
powered by
- Agency BBDO/New York
- Production Company Standard Production Company
- Director John Likens
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Credits
powered by
- Agency BBDO/New York
- Production Company Standard Production Company
- Director John Likens
- Producer David Simpson
- VFX & Finish Method Studios/Australia
- Sound Source Sound
- Colorist Sofie Borup
- Chief Creative Officer Gustavo Sarkis
- SVP, Creative Director Ricky Bowry
- SVP Creative Director Joe Fox
- Senior Copywriter Catherine Nguyen
- Senior Art Director Ian Netleton
- Junior Creative John Ratkowiak
- Junior Creative Ross Hull
- Associate Creative Director Azusa Kobayashi
- Executive Producer Bruce McDonald / (Producer)
- EVP, Group Executive Producer Kimberly Kietz
- Senior Producer Mike Woodall
- Executive Producer Sid Kreitzer
- DP Byron Kopman
- Editor Kyle Sironen
- Executive Producer Hayley Wallach
- Executive Producer Julia Paskert
- VFX Producer Aiste Akelaityte
- VFX Producer Chris Lewis
- VFX Producer Kyle Fader
- VFX Producer Joseph Hobaica
- VFX Supervisor Ivan Guerrero
- VFX Supervisor Alex Cheparev
Credits
powered by
- Agency BBDO/New York
- Production Company Standard Production Company
- Director John Likens
- Producer David Simpson
- VFX & Finish Method Studios/Australia
- Sound Source Sound
- Colorist Sofie Borup
- Chief Creative Officer Gustavo Sarkis
- SVP, Creative Director Ricky Bowry
- SVP Creative Director Joe Fox
- Senior Copywriter Catherine Nguyen
- Senior Art Director Ian Netleton
- Junior Creative John Ratkowiak
- Junior Creative Ross Hull
- Associate Creative Director Azusa Kobayashi
- Executive Producer Bruce McDonald / (Producer)
- EVP, Group Executive Producer Kimberly Kietz
- Senior Producer Mike Woodall
- Executive Producer Sid Kreitzer
- DP Byron Kopman
- Editor Kyle Sironen
- Executive Producer Hayley Wallach
- Executive Producer Julia Paskert
- VFX Producer Aiste Akelaityte
- VFX Producer Chris Lewis
- VFX Producer Kyle Fader
- VFX Producer Joseph Hobaica
- VFX Supervisor Ivan Guerrero
- VFX Supervisor Alex Cheparev
VR is supposed to be an all-encompassing portal to another world, but it's a tough trick to sell to people who aren't donning unwieldy headsets.
It's smart, therefore, that BBDO New York and Meta decided to instead have the lore-fuelled reality of new RPG, Asgard's Wrath 2, rip through into the real world in exciting and attention-grabbing ways.
The promotional campaign began a couple of weeks before the game's launch, with 'found footage' of mythical creatures on social media and a mysterious portal appearing at an NBA game, followed by a cinematic trailer blending reality and virtual worlds.
The hype escalated at The Game Awards, where a larger portal display, thought by many to be CGI, lit up the Los Angeles skyline; an innovative marketing strategy, with minimal paid advertising, which quickly went viral, amassing over 8 million views and sparking widespread discussions online.
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