Sirius XM's noel from hell
In an anarchic spot for the radio station from Uncommon and Anonymous Content, metalheads finally get the holiday sweater of their dreams (or nightmares).
Credits
powered by- Agency Uncommon/London
- Production Company Anonymous Content/London
- Director Elena Petitti di Roreto
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Credits
powered by- Agency Uncommon/London
- Production Company Anonymous Content/London
- Director Elena Petitti di Roreto
- Post Produciton Rascal Post Production
- Producer Rebecca Williams
- Creative Elisa Czerwenka
- Creative Ellie Daghlian
- Producer Ersan Beskardes
- Executive Producer Tor Fitzwilliams
- Head of Production Sophie Hubble
- DP Krzysztof Trojnar
- Production Designer Max Randall
- Editor Francesco Roma
- Colorist James Bamford
Credits
powered by- Agency Uncommon/London
- Production Company Anonymous Content/London
- Director Elena Petitti di Roreto
- Post Produciton Rascal Post Production
- Producer Rebecca Williams
- Creative Elisa Czerwenka
- Creative Ellie Daghlian
- Producer Ersan Beskardes
- Executive Producer Tor Fitzwilliams
- Head of Production Sophie Hubble
- DP Krzysztof Trojnar
- Production Designer Max Randall
- Editor Francesco Roma
- Colorist James Bamford
The holiday sweater has become a fairly ubiquitous fashion item of the season nowadays, with styles ranging from the traditional - reindeer, snow - to the surprising - Ninja Turtles, D&D, machine-gun-wielding T-Rexes.
Bringing out perhaps the darkest (certainly in hue) addition to the wardrobe is Uncommon and radio station Sirius XM, who have collaborated to create the Metal Holiday Sweater; a natty piece of knitwear that channels the most rageful of music.
Promoted by a gloriously macabre film from Anonymous Content's Elena Petitti di Roreto, detailing the garment's literal blood, sweat and tears production, this aggy campaign is a deliciously anarchic amuse-bouche to the general sweetness of the season.