Momentum's big message
Momentum insurance tells the tale of a boy born too big for this world, and how he learns to live in it.
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Credits
powered by
- Agency Brave Group/Johannesburg
- Production Company They Shoot Films
- Director Alan Irvin
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Credits
powered by
- Agency Brave Group/Johannesburg
- Production Company They Shoot Films
- Director Alan Irvin
- Post Production Left Post Productions
- VFX Supervisor Christian Van der Walt
- Executive Creative Director Vanessa Pearson
- Copywriter Eoin Welsh
- Producer Michelle Lyne
- Executive Producer Darren Gordon
- Line Producer Allan Glogauer
- DP Willie Nel
- Editor Saki Bergh
- Music Adam Howard / (Composer)
- Music Eoin Welsh
- Creative Director Ilze Sobiech
Credits
powered by
- Agency Brave Group/Johannesburg
- Production Company They Shoot Films
- Director Alan Irvin
- Post Production Left Post Productions
- VFX Supervisor Christian Van der Walt
- Executive Creative Director Vanessa Pearson
- Copywriter Eoin Welsh
- Producer Michelle Lyne
- Executive Producer Darren Gordon
- Line Producer Allan Glogauer
- DP Willie Nel
- Editor Saki Bergh
- Music Adam Howard / (Composer)
- Music Eoin Welsh
- Creative Director Ilze Sobiech
This new campaign for Momentum is a strange but beautifully told story of a boy far larger in size than all of his contemporaries.
The spot centres on him, picked on and shunned for being different. We witness scenes of him sat apart from his classmates, sad and lonely, but one girl thinks that he should be proud of his differences. So, later in life, her carefully crafted artistic endeavour convinces him to embrace his uniqueness.
Created by The Brave Group Johannesburg and directed by Alan Irvin through They Shoot Films, much of Forces of Momentum was shot in-camera, using miniature sets where needed as well as motion control rigs, with Sinister working on the VFX.
