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Zillow – The Journey

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As Where The Wild Things Are and Winnie The Pooh ably show, childhood friends are always best when they're anthropomorphic creatures of unwieldy size.

For the young protagonist of The JourneyMartin De Thurah's gloriously realised and sensitively constructed commercial for real estate marketplace Zillow, her cuddly toys take on the job of companion and co-adventurer in a sumptuously realised fantasy world.

Bringing to life the over-whelming wrench moving house can be for little-uns (and, let's face it, big-uns), creative agency FIG's apt metaphor is elevated by its sensitivity, delicate pacing and Jonny Greenwood's compelling score.

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