Mixing ditties for titties

To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, radio station NRJ Belgium and charity Pink Ribbon Belgium have released a light-hearted PSA tackling a serious subject.

It is often thought that breast cancer only affects women over the age of 40, but almost 5 per cent of all breast cancer cases occur in younger women. Unfortunately, teen girls and young women show little concern, or, at least, are not aware of vital breast self-examination techniques. 

With the assistance of wobbling jellies and a jiggling jingle, the fun film #MixForBoobs demos examination movements and is accompanied by two double vinyl albums containing different tracks that correspond to the time needed for each self-care gesture. The lyrics serve as instructions for use while also stressing the importance of additional screening.