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Seat – We Move Like You Move

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Never fans of making a job easy on themselves, the brothers Gondry (Michel and Olivier) take on three intertwining lives in this bamboozling new spot for SEAT.

The protagonist (or should that be protagonists?) is a handsome chap whose day is dictated by the form of transport he takes - a car, an eScooter and an electric kickscooter - and presented in a chaotic choreography of movements and interactions.

Produced by C14 Paris and Partizan, We move like you move is a fun, full-on spot that has endless moments of Gondry craft and charm.

Above: A Making Of and a very odd call between the brothers.

The Michel and Olivier Gondry comment, in typically enigmatic style:

"Dear Mr SEAT,

We had a good laugh but we worked hard on these films, which did not prevent us from having a good laugh. At the beginning it was complicated but we made it even more complicated. Why make it complicated when you can make it even more complicated? 

We mixed up three threads which, however, become parallel and independent again. This is the kind of problem we both like to ask ourselves and solve. It's been going on for years. We go off in all directions and we find ourselves at the end. You get the impression that everything was planned in advance, when in fact everything was planned. 

There were lots of people on the set, the agency, the client, the technicians, the actors, but everyone was positive and encouraging. An environment that makes you want to work even harder, to work hard but also to please."

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