Mercado Livre’s free love film

Mercado Libre – Novos Beijos Icônicos

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Agency GUT/Sao Paulo
Production Company Saigon
Director Vellas

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Credits

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Agency GUT/Sao Paulo
Production Company Saigon
Director Vellas
Chief Creative Officer Joaquin Cubria
Creative Paula Perego
Creative Julia Mota
Creative Lucas Adam
Creative Mellina Fontoura

Creative Director Linus Oura
Creative Director Tiago Abreu
Executive Creative Director Bruno Brux
HP Mariane Goebel
Producer Luciane Nuvolara
Senior Producer Thais Schroder
Executive Producer Marcelo Altschuler
Executive Producer Carol Pessini

Post Production coordination Virgini Fares
Editor Rami D'Aguiar
Color Bleach Post/Brazil
Colorist Sergio Pasqualino Jr
Finishing NASH/Sao Paulo
Music Director Gustavo Garbato
Producer Fabio Smeili
Producer Bernardo Massot

Producer Henrique Guimaraes
Producer Hugo Mariutti
Finisher Fabio Abreu
Producer Rafa Kabelo
Finisher Pedro Cortez
Finisher Mauricio Canezin
Executive Producer Maia Feres
DP Pierre de Kerchove

Art Director Guilherme Marini
Production Director Reinaldo Faria
Motion Designer Breithner Monteiro
Sound Loud
Director Giovanna Moretto
Producer Rodrigo Scarcello
Finisher Ricardo Bertran
Finisher Luca Fasano

Finisher Eduardo Barbosa
Finisher Andre Gianinni
Photographer Rodrigo Maltchique

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There are many iconic kisses out there. But what if they were queer?

A young man in uniform leaning out of a train, reaching for his boyfriend, kissing him goodbye as he leaves for war. The balcony kiss just after Charles and Diana wed, but it’s a drag king and her princex. A young lesbian couple kissing in front of the Berlin Wall, just before it falls.

These reimaginings of kisses are a protest against imagining that queer people didn’t exist before the 80s, asking the audience to think about what other iconic kisses have we missed out on because people were too afraid to do so in public?

Click image to enlarge

Even pop culture touchstones are given the queer treatment, from Spiderman to Ghost to La La Land, and even, our personal favorite, two women making out in the rain a la The Notebook. It’s just fun, and with these filmic intrusions, the tone is kept lighthearted.

Powerful and clever, this artistic twist on Pride from Mercado Livre was created by GUT São Paulo and produced by Saigon Filmes. New Iconic Kisses was directed by Vellas. Mercado Livre is also offering all the kisses as hi-res photographs, available on their site. For every pack downloaded, they’re donating one Brazilian Real to Centro de Alheção e Cultura Casa1, an LGBTQ charity.