Marvis makes the ordinary extraordinary
The Italian toothpaste brand waves goodbye to boring oral hygiene in a delightful animated spot showcasing its refreshingly fun flavours.
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Credits
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- Agency Le Pub/Milan
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Credits
powered by
- Agency Le Pub/Milan
- Chief Creative Officer: Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Domenico Manno
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Daniela De Seta
- Associate Creative Director Dario Citriniti
- Illustratori/Animator Sebastiano Fossali
- Illustratori/Animator Sawako Kabuki
- Illustratori/Animator Simon Landrein
Credits
powered by
- Agency Le Pub/Milan
- Chief Creative Officer: Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Domenico Manno
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Daniela De Seta
- Associate Creative Director Dario Citriniti
- Illustratori/Animator Sebastiano Fossali
- Illustratori/Animator Sawako Kabuki
- Illustratori/Animator Simon Landrein
Surfing lobsters and pole-dancing firemen probably aren’t the first images you’d associate with your everyday tooth brushing experience, but Le Pub’s charming spot for Italian toothpaste brand Marvis is full of them.
With quirky, colour-popping imagery by three different illustrators - Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein - this wonderfully weird campaign, titled Marvel Your Routine, challenges the notion that oral hygiene is a tasteless, clinical chore.
In Marvis’ enchanting world, toothbrushes become skis for an invigorating day on the slopes, firefighters break into unexpected pole-dance moves and some exuberant shellfish ride waves out of their refreshing tubes, with each scene showcasing how its flavours can revolutionise a mundane teeth cleaning routine.
