Manizha's dark fairy tale draws parallels with domestic abuse
The hard-hitting promo, directed by Great Guns' Lado Kvataniya, is part of a broader awareness campaign around domestic violence in Russia.
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Rising Russian director (and Great Guns' latest signing) Lado Kvataniya is behind this troubling promo for singer/songwriter Manizha's new track, Mama, which highlights the shocking statistics around domestic violence in the country.
An eerie fairytale about a family isolated in the woods, the video tracks the terrifying nightly transformation of the father into a werewolf, who violently pursues his wife and daughter. As the mother tries to hide her scars by day, the daughter begins to notice strange transformations in her body - eventually gaining superhuman strength and defeating the monster.
Produced by Hype Production, the promo is part of a broader awareness campaign which includes a custom-built mobile app to help survivors, via a panic button that sends an SOS signal to a database of psychologists, solicitors, crisis centres and shelters.