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Formula E – Street Level

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This Sunday sees the pinnacle of electric-powered car racing, as the E-Prix 2019 hits Hong Kong. To build hype ahead of the event, Formula E has teamed up with Iris on this small but mighty integrated campaign.

The 90-second spot, helmed by Rich Lee via Kode Media, sees an epic Formula E street race with a twist - the cars in wheel-to-wheel combat are actually RCs. Passers-by, pigeons, banana skins, puddles and an extremely bemused French bulldog make up the obstacles that the micro-motors must successfully by-pass.

To capture the action, the agency manufactured micro-replicas of the GEN2 car, using CAD data and created miniature dollies and rigs, and the attention to detail really pays off. A high-octane delight. 

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