The National Film Board of Canada wants us to drop the dick pic
In their commercial for clitoris awareness, timed to coincide with International Women's Day, the age-old graffiti image is updated to something a little more female-orientated.
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- Agency Rethink/Toronto
- Production Company Film Truck
- Director Benjamin Lussier
- Copywriter Xavier Blais
- Associate Creative Director Maxime Saute
- Sound Design Lamajeure
- Producer Marc-Antoine Lambert
- DP Ariel Methot
We've all seen it. We've all chuckled. Heck, we've probably all drawn one in our time. However, with their cheeky and inventive montage, The National Film Board of Canada are asking us to rethink our dirty doodles.
Clit Me, from agency Rethink Toronto and directed by Film Truck's Benjamin Lussier, takes us though the wild world of penile art. From the crude to the.. er... also crude but nicely done, the endless willy whirlwind climaxes (if such a word can be used) in the proclamation that 'Maybe it's time we learn more about the clitoris', before inviting us to experience a new educational game that aims to close the 'orgasm gap'.
Thankfully, Clit Me is easy to find - just head to nfb.ca/clitme.