It's no joke, Halo Top ice cream really is just for adults

Think of an ice-cream van and, likely, you'll conjure up an image of a line of kids waiting expectantly for a scoop of the deliciously creamy treat. 

Well, this campaign from 72andSunny New York and director Tim Godsall shows that Halo Top is definitely not for kids in a quartet of archly funny spots that showcase the travails of the adult human condition.