Running Bare somersaults into International Women's Day

With the lead up to International Women’s Day underway, Playtime director Suzanne Kim has unveiled a engaging spot for active-wear brand Running Bare.

This One’s For Me see's gymnast Emma Nedov fling herself into a variety of shapes during a hefty training session. Meanwhile, the camera engages in some impressive twists and turns of its own to keep up with the action. 

Says Kim: “I wanted a strong character that embodied empowerment and to capture her exactly how she is: an active protagonist with her own story and song. Celebrating the complexity of femininity, she is unapologetic and doesn’t need anyone’s permission in her athletic pursuit.”