Malibu serves up a colourful commercial cocktail

Malibu has launched a global brand refresh, spearheaded by a colour-soaked commercial film that encourages everyone to get into the summer mindset and Do Whatever Tastes Good.

Created with Wieden+Kennedy London, the global campaign encourages consumers to live with the summer mindset all year and the spot, called Welcome to Malibu, takes viewers into the world of Malibu on Coco the coconut horse, where they find a hyper-real, colour-drenched, inclusive space where everyone is doing what they like, whenever they like. 

The film was directed by Dave Meyers through RadicalMedia London and will be supported by an integrated campaign across online, digital, out of home and in-store. 

“Like a perfect pop track or your cushiest velour sweatpants, Malibu is unashamedly mainstream and deliciously uncomplicated,” said Katy Edelsten and Rachel Clancy, W+K creatives. “Our brief was to move Malibu beyond the confines of sun loungers and coconut cups, so we created an entire magical, musical world (which still has a prominent role for coconuts, don’t you worry). Malibu is a place where summer is a mindset, residents serve all sunshine and no shade, and where we invite all who visit us to Do Whatever Tastes Good.”