LOGI will break your heart in 47 Seconds
In a powerful spot highlighting Lebanon's crippling energy crisis, Tahaab Rais shows a father and daughter in a state of desperation.
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Credits
powered by
- Agency Publicis/Dubai
- Production Company Prodigious Beirut
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Credits
powered by
- Agency Publicis/Dubai
- Production Company Prodigious Beirut
- Ad Agency Saatchi & Saatchi/Dubai
- Editing Cold Cutz
- Post Production Optix Dubai
- Color Lzrd
- Sound Design Mango Jam
- DP Aeyaz
- Editor Neda Zag
- Colorist Karim Mira
- Music Joe Dickinson
- Chief Creative Officer Sebastien Boutebel
- Concept/Writer/Director Tahaab Rais
- Creative Karim Kazan
Credits
powered by
- Agency Publicis/Dubai
- Production Company Prodigious Beirut
- Ad Agency Saatchi & Saatchi/Dubai
- Editing Cold Cutz
- Post Production Optix Dubai
- Color Lzrd
- Sound Design Mango Jam
- DP Aeyaz
- Editor Neda Zag
- Colorist Karim Mira
- Music Joe Dickinson
- Chief Creative Officer Sebastien Boutebel
- Concept/Writer/Director Tahaab Rais
- Creative Karim Kazan
For 47 long years, power cuts have been a daily reality for the people of Lebanon, due to an outdated energy infrastructure and an over-reliance on private operators and fuel imports.
Giving the crisis heartbreaking immediacy is this new spot from an independent NGO LOGI, in which a mere 47 Seconds shows the difference between life and death.
Created in partnership with Publicis Groupe Middle East & Turkey, with idea and direction from Tahaab Raisit, the one-take film moving action leads to a direct response plea; directing people to a website where they can learn more about the initiative and sign a petition that demands transparent access to updates on parliamentary discussions in the electricity sector and pressures the newly elected Lebanese parliament to solve the electricity crisis.
