Haven't seen NatWest's crowd-pleasing new spot? What you waiting for!?
Backed by Gwen Stefani's iconic track, The & Partnership and director Freddie Powell's frenetic ad shows some wild and witty wannabes giving life their best shot.
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Credits
powered by
- Agency The&Partnership/London
- Production Company Drool
- Director Freddie Powell
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Credits
powered by
- Agency The&Partnership/London
- Production Company Drool
- Director Freddie Powell
- Editorial Trim
- Post Produciton Untold Studios
- Audio Post Factory Studios/London
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- DP Olan Collardy
- Production Designer Arthur De Borman
- Editor Thomas Grove-Carter
- Assistant Editor Joey Henshaw
- Offline Producer Ella Sedgwick
- Offline Producer Noreen Khan
- Post Executive Producer Tom Igglesden
- Post Creative Director Ben Cronin
- VFX Supervisor Alex Grey
- VFX Lead Sebastian Caldwell
- Colorist Julien Alary
- Post Producer Ella Glazer
- Sound Designer Mark Hills
- CEO Sarah Golding
- Chief Creative Officer Micky Tudor
- Creative Loui Bowes
- Creative Carl Storey
- Creative Kate Allsop
- Creative Dan Dehlavi
- Deputy Head of Integrated Production Rick Carter
- Executive Creative Director Toby Allen
- Head of Integrated Production Charles Crisp
- Managing Director Gary Simmons
- Managing Director Sarah Clark
- Producer Rick Carter
Credits
powered by
- Agency The&Partnership/London
- Production Company Drool
- Director Freddie Powell
- Editorial Trim
- Post Produciton Untold Studios
- Audio Post Factory Studios/London
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- DP Olan Collardy
- Production Designer Arthur De Borman
- Editor Thomas Grove-Carter
- Assistant Editor Joey Henshaw
- Offline Producer Ella Sedgwick
- Offline Producer Noreen Khan
- Post Executive Producer Tom Igglesden
- Post Creative Director Ben Cronin
- VFX Supervisor Alex Grey
- VFX Lead Sebastian Caldwell
- Colorist Julien Alary
- Post Producer Ella Glazer
- Sound Designer Mark Hills
- CEO Sarah Golding
- Chief Creative Officer Micky Tudor
- Creative Loui Bowes
- Creative Carl Storey
- Creative Kate Allsop
- Creative Dan Dehlavi
- Deputy Head of Integrated Production Rick Carter
- Executive Creative Director Toby Allen
- Head of Integrated Production Charles Crisp
- Managing Director Gary Simmons
- Managing Director Sarah Clark
- Producer Rick Carter
Make sure you take a breath in the first few seconds of Natwest's new spot in its Tomorrow Begins Today campaign, as it's likely to be the last chance you have during its frenetic and fabulous runtime.
Set to floor-filler What You Waiting For?, brilliantly launched by a *checks notes* miniature builder in a cuckoo clock, The & Partnership's ad doesn't lift its foot off the pedal whilst taking you through a litany of people who are Carpe Diem-ing it up all over the place.
Wittily directed by former creative Freddie Powell through his Drool production company, the spot incorporates cracking in-camera transitions and smart edits to give the senses more than they bargained for throughout its 60-second duration.
Fun, frenetic and ad-break-breaking - is it the best banking ad we've seen this year? No doubt.
