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Little Leo’s happy holiday
Costa Cruises launches a sweet spot featuring real footage of a tot’s onboard antics.
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Credits
powered by
- Agency Herezie/Paris
- Production Company Exchanges
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Credits
powered by
- Agency Herezie/Paris
- Production Company Exchanges
- CEO Andrea Stillacci
- Executive Creative Director Etienne Renaux
- Executive Creative Director Paul Marty
- Executive Producer Luca Loschi
- Producer Andrea Valeria Peri
- Art Director Joris Bourquin
- Art Director Hugo Dore
Show full credits
Credits powered by
Credits
powered by
- Agency Herezie/Paris
- Production Company Exchanges
- CEO Andrea Stillacci
- Executive Creative Director Etienne Renaux
- Executive Creative Director Paul Marty
- Executive Producer Luca Loschi
- Producer Andrea Valeria Peri
- Art Director Joris Bourquin
- Art Director Hugo Dore
Conceived by agency Herezie and produced by Exchanges, this unusual spot features genuine family film, shot on smartphone, showing the sea-faring three-year-old Leo enjoying holiday on the open seas.
The film starts with him grizzling in that tragic way that only small humans can do as he has to leave the ship, then flashes back to all the fun he had onboard – eating yummy food, gazing out to sea and strutting his toddler stuff on the dance floor.
Nothing in the ad was staged, reinforcing the brand's signature, ‘Costa. Believe your eyes'.
