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Control – Beautifully Imperfect Sex

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London-based agency DUDE has created a campaign for Control, the the sex wellbeing brand of Italy, Spain and Portugal.

Called Beautifully Imperfect Sex, the campaign highlights how sex, while often pictured in the media as a faultless coming together of two (or more) people, the reality is often very different. 

“It’s inevitable: we compare our performance with the one of a pornstar, we are ashamed of our naked body on a first date or we cannot keep thinking about those things that went wrong after a date," said Curro Piqueras Parra, ECD at DUDE London. "But isn’t all that what makes sex beautiful? Those unpredictable things are what make sex memorable, those fails are what make you try again and I’m sure that models and actors are much more worried about their body than the rest of us. It has been an amazing journey working with a brand such as Control and the great team behind it."

The film is directed by Rafael Lopez Saubidet and co-produced by ArgentinaCine and DUDE in Buenos Aires. 

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