Laying it on the line

Research from timeTo has found that nearly half (49%) of all people in advertising think sexual harassment will be more of an issue now that people are returning to offices.

This subtle film, created by Lucky Generals, and directed by Andrea Mae Perez through Academy, features a montage of empty offices, over the top of which are dubbed real-life reports (but anonymised and paraphrased to protect victims) from men and women who've been on the receiving end of sexually abusive, predatory behaviour while at work. 

The simple but impactful film gives the effect that we are hearing the ghosts of past traumatic events, combined with a chilling prediction of what lies ahead.

A red line – a reflection of timeTo’s message that ‘it’s time to draw the line’ – travels through the offices leading to the final shot, which delivers the call out for companies to sign up for staff training to combat this type of behaviour. 

timeTo, a collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA, is aiming to address the problem of sexual harassment in the UK advertising and marketing industry. Any company wishing to support timeTo should sign-up here.