Microsoft wants to say Halo to the hero inside you
With the cinematic Forever We Fight, 215 McCann and Reset's Garth Davis show us a history of bravery.
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Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
- Associate Creative Director/Art Director Alper Kologlu
- Associate Creative Director/Copywriter Andy Holdeman
- Chief Creative Officer Scott Duchon
- Creative Director Brad Meyers
- HP Mandi Holdorf
- Senior Producer Christine Hurty
- Senior Producer Neile Weeks
- Senior Producer Alex Healy
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Production Service Declan Cahill
- Producer Karen Sproul
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird
- Producer Brian Scharwath
- Colorist Tim Stipan
- Senior Producer Matt Moran
- VFX Company Method Studios/Los Angeles
- Executive Producer/HP Michelle Machado
- Executive Producer Scott Boyajan
- Senior Producer Pip Malone
- VFX Supervisor/Senior Creative Director Benjamin Walsh
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Assistant Sound Designer Jeremy Nichols
- HP JP Colombo
- DP Germain McMicking
- Motion Capture Director Guy Norris
- VFX Producer Lisa Goldberg
- Copywriter Steve Couture
- HP Luke Rzewnicki
- HP Whitney Ferris
- Senior Producer Justin Visser
- Senior Producer Amy Rodier
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
- Associate Creative Director/Art Director Alper Kologlu
- Associate Creative Director/Copywriter Andy Holdeman
- Chief Creative Officer Scott Duchon
- Creative Director Brad Meyers
- HP Mandi Holdorf
- Senior Producer Christine Hurty
- Senior Producer Neile Weeks
- Senior Producer Alex Healy
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Production Service Declan Cahill
- Producer Karen Sproul
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird
- Producer Brian Scharwath
- Colorist Tim Stipan
- Senior Producer Matt Moran
- VFX Company Method Studios/Los Angeles
- Executive Producer/HP Michelle Machado
- Executive Producer Scott Boyajan
- Senior Producer Pip Malone
- VFX Supervisor/Senior Creative Director Benjamin Walsh
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Assistant Sound Designer Jeremy Nichols
- HP JP Colombo
- DP Germain McMicking
- Motion Capture Director Guy Norris
- VFX Producer Lisa Goldberg
- Copywriter Steve Couture
- HP Luke Rzewnicki
- HP Whitney Ferris
- Senior Producer Justin Visser
- Senior Producer Amy Rodier
Master Chief, the Halo series' behelmetted hero, might be the protagonist gamers get to control in the franchise, but with their new advertising campaign, Microsoft and 215 McCann are asking us to find the warrior inside.
Promoting the latest iteration, Halo Infinite, Forever We Fight sees people from throughout history take up arms and battle through adversity, from distant past to near future.
Brought to life by Reset's Garth Davis, the film captures an essence of each age it portrays, aided by some powerful performances that bring heart to the proceedings.
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
- Associate Creative Director/Art Director Alper Kologlu
- Associate Creative Director/Copywriter Andy Holdeman
- Chief Creative Officer Scott Duchon
- Creative Director Brad Meyers
- HP Mandi Holdorf
- Senior Producer Christine Hurty
- Senior Producer Neile Weeks
- Senior Producer Alex Healy
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Production Service Declan Cahill
- Producer Karen Sproul
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird
- Producer Brian Scharwath
- Colorist Tim Stipan
- Senior Producer Matt Moran
- VFX Company Method Studios/Los Angeles
- Executive Producer/HP Michelle Machado
- Executive Producer Scott Boyajan
- Senior Producer Pip Malone
- VFX Supervisor/Senior Creative Director Benjamin Walsh
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Assistant Sound Designer Jeremy Nichols
- HP JP Colombo
- DP Germain McMicking
- Motion Capture Director Guy Norris
- VFX Producer Lisa Goldberg
- Copywriter Steve Couture
- HP Luke Rzewnicki
- HP Whitney Ferris
- Senior Producer Justin Visser
- Senior Producer Amy Rodier
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Garth Davis
- Associate Creative Director/Art Director Alper Kologlu
- Associate Creative Director/Copywriter Andy Holdeman
- Chief Creative Officer Scott Duchon
- Creative Director Brad Meyers
- HP Mandi Holdorf
- Senior Producer Christine Hurty
- Senior Producer Neile Weeks
- Senior Producer Alex Healy
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Production Service Declan Cahill
- Producer Karen Sproul
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird
- Producer Brian Scharwath
- Colorist Tim Stipan
- Senior Producer Matt Moran
- VFX Company Method Studios/Los Angeles
- Executive Producer/HP Michelle Machado
- Executive Producer Scott Boyajan
- Senior Producer Pip Malone
- VFX Supervisor/Senior Creative Director Benjamin Walsh
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Assistant Sound Designer Jeremy Nichols
- HP JP Colombo
- DP Germain McMicking
- Motion Capture Director Guy Norris
- VFX Producer Lisa Goldberg
- Copywriter Steve Couture
- HP Luke Rzewnicki
- HP Whitney Ferris
- Senior Producer Justin Visser
- Senior Producer Amy Rodier
The film is followed by Carry On; a direct continuation of the battle teased at the end of Forever We Fight, in which viewers join Master Chief as he battles his way through an army of fearsome Brute warriors, leading to a cinematic face-off between the Chief and the Brute General Tovarus.
Continuing the theme of gamers 'becoming' the hero, the campaign is joined by an online element, Become Master Chief Experience, where fans can scan their face and map them directly into a customized version of the Carry On :15 cut down.
To launch this experience, a series of surprising and diverse celebrities and influencers will reveal themselves as the iconic hero on their social channels with the message: “We are all Master Chief."
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