New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
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Credits
View on- Agency AK11
- Production Company Division/Paris
- Director Walid Labri
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Credits
View on- Agency AK11
- Production Company Division/Paris
- Director Walid Labri
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AK11
- Production Company Division/Paris
- Director Walid Labri
Created by AK11 and helmed by DIVISION director Walid Labri, this gorgeously shot spot from sportswear brand New Balance cuts through the noise to celebrate the unseen daily efforts of prominent athletes.
The campaign weaves bold, artistic vignettes of the sports stars behind the scenes, capturing the quiet intensity of their training once the crowds have dispersed and the cameras stopped rolling.
Labri leans into a retro, archival aesthetic that feels both intimate and timeless, while a meditative, echo-laced voiceover gives weight to every frame.
