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Ladbrokes – Bring Your Wave

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For those not already swept up with football fever, the upcoming Euros may well hit you like the Mexican wave in this cheeky spot for Ladbrokes.

Following a celebration as it winds from TV to terrace, encompassing all and sundry in-between, Bring Your Wave utilises the witty craft of The Sacred Egg to bring Neverland's fun idea to life.

Filled with neck-breaking whip-pans and entertaining plays on the theme (the washing line of shirts being a highlight) from the Riff Raff directing team, this old-school charmer has enough vim and vigor to make it worthy of celebrating.

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