Three’s human connection

In this touching new campaign, created by Wonderhood Studios and directed by James Rouse through Biscuit Filmworks, mobile network Three playfully taps into relatable, real-life scenarios to highlights how connectivity helps people find a sense of belonging. 

The first spot, Fam, follows a man having a crisis of confidence before a job interview. As he escapes to the bathroom, his whole family suddenly appears out of nowhere to give him a rousing pep talk.  

In the second ad, Mum, viewers meet a new mum who is feeling overwhelmed as she struggles to settle her baby. She walks downstairs in the dead of night, opens her kitchen door and the room is filled with fellow new mums offering advice, consolation and virtual hugs through the power of a group chat.