Kyle MacLachlan goes in 'ard for Arby's Potato Cakes
The beloved actor (and apparent Potato Cake enthusiast) leads a weird and wonderful film from Fallon, in which a secret order brings back the much-desired carb...
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Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
- VFX Company VOLT Studios
- Audio Post Sister Boss
- Chief Creative Officer Leslie Shaffer
- Group Creative Director Joe Johnson
- Associate Creative Director China Levy
- Copywriter Rachel Davis
- Art Director Veronica Kraus
- Head of Production Erin Simle
- Executive Producer Erin Kirby
- Producer Ellie Moonen
- Producer Katy Maravala
- Production Designer Mary Florence Brown
- DP Lidia Nikonova
- Editor Stephen Noll
- Executive Producer Amanda Tibbits
- Colorist Oscar Oboza
- Post Producer Isabel Gomez-Boone
- Post Producer Mariah Becchetti
- Executive Producer Jill Asp
- Sound Designer/Audio Mixer Jeff Marcovis
- Talent Kyle Maclachlan
Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
- VFX Company VOLT Studios
- Audio Post Sister Boss
- Chief Creative Officer Leslie Shaffer
- Group Creative Director Joe Johnson
- Associate Creative Director China Levy
- Copywriter Rachel Davis
- Art Director Veronica Kraus
- Head of Production Erin Simle
- Executive Producer Erin Kirby
- Producer Ellie Moonen
- Producer Katy Maravala
- Production Designer Mary Florence Brown
- DP Lidia Nikonova
- Editor Stephen Noll
- Executive Producer Amanda Tibbits
- Colorist Oscar Oboza
- Post Producer Isabel Gomez-Boone
- Post Producer Mariah Becchetti
- Executive Producer Jill Asp
- Sound Designer/Audio Mixer Jeff Marcovis
- Talent Kyle Maclachlan
In terms of cinematic oeuvre, actor Kyle MacLachlan isn't afraid to take a walk on the wild side, but in this latest campaign for Arby's, he might have even out-weirded Twin Peaks...
Promoting the return of the chain's much-loved Potato Cakes, Fallon's latest sees MacLachlan establish The Order of Potato Cakes; a not-so-secret organisation developed to recognise the omens of the snack's arrival.
In a witty initial spot, The Uncovering, a desperate MacLachlan is seen pleading for his dinner, only for the 'truth' to be revealed in a nearby thicket. Its follow-up, The Orientation, introduces consumers (and spud-stans) to the movement behind the meal's revival.
Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
- VFX Company VOLT Studios
- Audio Post Sister Boss
- Chief Creative Officer Leslie Shaffer
- Group Creative Director Joe Johnson
- Associate Creative Director China Levy
- Copywriter Rachel Davis
- Art Director Veronica Kraus
- Head of Production Erin Simle
- Executive Producer Erin Kirby
- Producer Ellie Moonen
- Producer Katy Maravala
- Production Designer Mary Florence Brown
- DP Lidia Nikonova
- Editor Stephen Noll
- Executive Producer Amanda Tibbits
- Colorist Oscar Oboza
- Post Producer Isabel Gomez-Boone
- Post Producer Mariah Becchetti
- Executive Producer Jill Asp
- Sound Designer/Audio Mixer Jeff Marcovis
- Talent Kyle Maclachlan
Credits
powered by
- Agency Fallon/New York
- Production Company JHF Productions
- Director Emma Debany
- VFX Company VOLT Studios
- Audio Post Sister Boss
- Chief Creative Officer Leslie Shaffer
- Group Creative Director Joe Johnson
- Associate Creative Director China Levy
- Copywriter Rachel Davis
- Art Director Veronica Kraus
- Head of Production Erin Simle
- Executive Producer Erin Kirby
- Producer Ellie Moonen
- Producer Katy Maravala
- Production Designer Mary Florence Brown
- DP Lidia Nikonova
- Editor Stephen Noll
- Executive Producer Amanda Tibbits
- Colorist Oscar Oboza
- Post Producer Isabel Gomez-Boone
- Post Producer Mariah Becchetti
- Executive Producer Jill Asp
- Sound Designer/Audio Mixer Jeff Marcovis
- Talent Kyle Maclachlan
“As a Potato Cakes devotee myself, I'm proud to enlighten all Potato Cakes lovers about the return of our cherished menu item," said Kyle MacLachlan, leader of Arby's newly founded Order of Potato Cakes. "We've been waiting three long years, and our voices have finally been heard. Potato Cakes are back at Arby's thanks to The Powers that Beef!"
Directed by Emma Debany through JHF Productions, and carrying a delicious throughline of absurdity, the films make great use of MacLachlan's manic energy and comedic chops.
In addition to the item itself, Arby's will also offer a variety of bespoke, limited-edition merch items created specifically for The Order, including a Potato Cake Amber Necklace, Potato Cake Candle, an enamel pin, and official garb of The Order in the form of a t-shirt and hoodie.
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