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Credits
powered by
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- Production Company Biscuit Filmworks/USA
- Director Joaquin & Lalou
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Credits
powered by
- Production Company Biscuit Filmworks/USA
- Director Joaquin & Lalou
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Producer Lalou Dammond
- Head of Production Mercedes Allen-Sarria
- Head of Production Rachel Glaub
- Post Production 1606 Studio/San Francisco
- Editor Brian Lagerhausen
- Executive Producer Jon Ettinger
- Post Production Ntropic/California
- Head of Production Luke Watson
- Creative Director Kevin Thomson
- Producer Mark Tobin
Credits
powered by
- Production Company Biscuit Filmworks/USA
- Director Joaquin & Lalou
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Producer Lalou Dammond
- Head of Production Mercedes Allen-Sarria
- Head of Production Rachel Glaub
- Post Production 1606 Studio/San Francisco
- Editor Brian Lagerhausen
- Executive Producer Jon Ettinger
- Post Production Ntropic/California
- Head of Production Luke Watson
- Creative Director Kevin Thomson
- Producer Mark Tobin
Directed by Joaquin and Lalou, this luscious and matter-of-fact advert demystifies edibles and shows off a wicked sense of humor.
As a young woman narrates the scientific process of making hella dank candy, The Secret to Kiva’s Chocolate is shown in beautiful slow motion. The narrator has a tongue-in-cheek playfulness to her, making the ad feel reassuring and non-threatening, a perfect balance for a product that is still stigmatized in many places. Clever and informative, the pastel palette is a cute touch for the direct narration.
Kiva’s first video ad shows off their fun but subdued, sense of style. Production company Biscuit has worked to find a unique and fun voice, succeeding as they combine weed cultural inflection with a clear representation of what edibles actually are.
