KHP offers a helping hand
Kids in crisis turn to the Canadian counselling helpline for support in a poignant campaign reimagining a classic Beatles’ track.
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Credits
View on- Agency McCann/Toronto
- Production Company SAUVAGE.TV
- Director Ernest Desumbila
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Credits
View on- Agency McCann/Toronto
- Production Company SAUVAGE.TV
- Director Ernest Desumbila
- Production Co. Nimiopere Film Editorial
- Production Co. The Vanity
- Production Co. Alfredo Films
- Production Co. Craft Toronto (In-House at MacLaren McCann/Toronto)
- Music Grayson Music
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Credits
powered by- Agency McCann/Toronto
- Production Company SAUVAGE.TV
- Director Ernest Desumbila
- Production Co. Nimiopere Film Editorial
- Production Co. The Vanity
- Production Co. Alfredo Films
- Production Co. Craft Toronto (In-House at MacLaren McCann/Toronto)
- Music Grayson Music
Created by McCann and directed by Ernest Desumbila through SAUVAGE.TV, this emotive spot from the Canadian children’s phone charity reimagines The Beatles’ track Help! to explore the worries and crises young people are experiencing today.
Blending live action, CGI, and emotional metaphor, Feel Out Loud brings youth experiences to life in bold, stylised ways: a grieving father dissolves into stardust, a diary hugs a girl battling isolation, and a teen’s drawings come to life when she's bullied at school.
The visuals are grounded in real data from conversations with young people supported by the charity, paraphrasing the very words shared with KHP to reflect a modern and deeply personal meaning of what help means to young people.
